Bentology is a fun-reuseable-portion control inspired lunch boxes founded in 2002 by Amy Hemmert and Tammy Pelstring.
The client was looking to update their company logo with a name change to suit both children and adults. They wanted the new look-and-feel of the brand and products to be competitive, current, and cohesive across packaging, print and web assets.
Take a closer look at the logo design process here.
Take a closer look at the logo design process here.
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/9a98d7c1-352b-4c53-9367-ead6798ccc31_rw_1920.png?h=e906c069465356a2a9e67c1da183263d)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/bc2623c6-7fed-41c1-8f21-2a842ff57a41_rw_1200.jpg?h=16685da7bbcfd74389f2c88b3e367625)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/8c83547f-69b9-4b37-ad6f-5ea12043c108_rw_1200.jpg?h=efd1661b749878673d933f0d22c02c66)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/18ebb22c-6bb3-4e06-ae07-60f325741e28_rw_1200.jpg?h=3883b46cc1b586d9094c8569999af729)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/2d611377-7aa3-45ed-9b1d-1974cf26ec2b_rw_1920.png?h=54a88b8afccb03f736846923663bc132)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/db838c38-5987-4c92-b27c-9772fff73613_rw_1920.jpg?h=b6946c9a14e713d5e280bd8332fcaed3)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/d2067bca-a92c-4ee1-8e3e-343b9d82adda_rw_1920.jpg?h=f4cd6032af3f693f46c3ba846e969c2d)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/5aa87f75-241d-4095-846d-c1706060b0e9_rw_1920.png?h=be45c765163211941b7cce113216f62b)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/d3fc7a5f-2d10-4279-8042-82dc7d47a7b5_rw_1920.png?h=0b3fddb261478260aa5d57ce31ee686c)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/7b5eca39-353d-46f8-8b0a-d60ad414e4e3_rw_1920.png?h=7675724b8d2abeac4597e16a17d4b62d)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/e7418037-aab7-4c6e-9938-44a762472a08_rw_1920.png?h=ef07fc270d8bffdeb15407d1b9b54d17)
![](https://cdn.myportfolio.com/2df4efe6a5be3cc9f0a9a25be477a55b/1448cb2d-2254-420a-ba4f-dd7f2d497fc6_rw_1920.png?h=ccc3c4d2f9d4cca16bc1b67076f29ee4)