Jacent was formed in 2016 by the merger of LaMi Products and ATA Retail Services. Two companies specializing in impulse merchandising with a combined 60 years of industry experience. Janet sources, warehouses, ships and stocks over 3,500 impulse products to 14,0000 retail stores across the United States and Canada.
The design brief requested to revamp their existing Good Living product logo and to create an unique logo for each of their product lines. Including kid goods, houseware goods, and party goods. Check out the logo ideation process here.